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Smartphone users are happy with their phones, however, some users are MORE happy than others

January 31, 2013

GOOD NEWS: Most smartphone users are happy with their phones, according to a recent survey by RebTel. However some users are more happy than others.

RebTel’s CEO, Andreas Bernstrom, said “Our first happiness survey shows that advances in communications have created a happier mobile consumer, but there remains a number of significant differences in terms of brand loyalty and activity preferences when it comes to tablet and smartphone ownership.”

According to RebTel’s survey of 1,632 smartphone users, difference in brand loyalty and activity preferences, has a lot to do with user happiness. Some 80% of iPhone users are “very happy” with their iPhones. Fewer Android owners, 68%, report the same level of smartphone satisfaction.

However, when it comes to communications experience, the differences narrow to 73% of iPhone users are happier phoning, texting, and video chatting on their smartphones, than they were on their former “feature phones.” Similar statistical sentiment exist with 65% of the Android users, who are happier with their smartphone, than they were on their former “feature phones.” Note, Equipment manufacturers created a classification of cell-phones called “feature phones;” Typically these lower cost cell-phones, like “flip-phones,” do not have all the advanced communications features now found in today’s “smartphones.”

There is apparently significant difference between iPhone and Android users with regard to “brand loyalty” or the lack thereof. Look at these survey subset results:

  • 83% of iPhone users own an Apple iPad.

  • 9% of iPhone users own an Android tablet.

Question: Why is there such a difference with Android device loyalty towards their sister Tablets?
Answer: Its not likely because these folks don’t like the tablet platform. Apparently Android smartphone owners favor their competitor’s Apple iPad tablets, than a similarly featured Android tablet. More specifically:

  • 47% of Android smartphone users own Apple iPads.

  • 44% of Android smartphone users own Android tablets.

Lets extrapolate this data and discuss a few of the possible reasons why there are strong preferences for the Apple iPad, regardless of the smartphone user’s prior interface experience, such as Apple’s iOS6 vs. Android’s “Jelly Bean” OS:

  • Firstly: April, 2010 Apple “invented” the iPad, and it became an almost instant success, even though analysts then criticized it as just a larger iPhone. Since then, some 125,000,000 iPads sales occurred in 30 months, those analysts were proven very wrong. As an avid iPad owner, most all of my prior PC activities have been replaced and migrated to the iPad.

  • Secondly: At only 21 oz in weight, 8″x10″ in size, about 1/3″ thin, with over 10 hours of battery-life, transformed my daily computing and email experience to the iPad, and hardly ever using the PC. Apple did not invent the Tablet in 2010, just as they did not invent the smartphone in 2007… But Apple “re-invented” these devices with very, very high quality, design, form, materials, finish, and capabilities, as if smartphones & tablets never existed before.

  • Thirdly: As an iPhone user there was almost no learning curve because of its amazing intuitive interface; and Apple’s iOS operating system with the iPad and iPhone function almost identically, same icons, with more than half of the Apps that I have purchased for the iPhone operate on the iPad, without having to purchase two separate versions; although, some of the Apps have been engineered to take advantage of the iPad’s larger 9.7″ screen.

  • Fourthly: Since Apple created such an amazing iPad, selling 30 million, 40 million, 50 million units a year, they formed the standard by which all the competition has been chasing, to keep up. Android users are motivated to invest in the iPad, simply because it is amazing, with over 300,000 unique Apps, the iPad is hard to resist, irrespective of one’s previous experience and prejudice.

  • Lastly: Hey, I was a Windows-PC guy for over 20 years, and moved to MAC in 2004, simply because of the Windows Operating System fragmentation, and the problems of compatibility with new Hardware and the significant investment I had with Windows-based Application Programs, now referred to as Apps. At one point in time there were many versions of Windows OS being supported, requiring lists and lists of which Hardware-Windows-Application combinations would work (or not work, the famous blue-screen crashes) with hundreds of Desk Top PCs, LapTops and Tablets. With all the “hardware-drivers” that one had to make sure were resident in one’s PC and which Windows version one owned, the entire experience became very tedious… and I’m labeled as a “techie guy” by some; for the casual person, forget it, lots of frustration out there in PC-land.

  • One More Thing: And here comes Apple with their amazing MAC Book Pro Laptops adopted by us in 2004, and their “Magical iPad” in 2010, with all their capabilities, capacity, and portability, turning the entire PC and Tablet industry upside down. Looking back for a moment, I am thankful, that:

(A) irrespective of my significant “monetary & intellectual investments” (thousands of dollars and decades of time) with the world of Windows, I was:

(B) capable of listening to the appeals of Daniel, my 13 year old son, who convinced me to give Apple a hard look-see. and:

(C) Yes, there were several days or so getting used to the Apple Interface, re-investing in new terrific Apps; we’ve rarely looked back, other than enthusiastically recommending “life-changing” Apple devices and Apps to my family, friends and my students at FAU where I am adjunct faculty.

Several Apple iOS Devices

Several Android Devices

One Comment
  1. i love this website. learnt a lot from it. thnx

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