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Apple’s iTunes: No. 1 Music Retailer in the World 25 Billion Songs Downloaded

February 6, 2013

Apple has sold its 25 billionth song through the iTunes Music Store, the company announced Wednesday.

The record-setting track, "Monkey Drums" (Goksel Vancin Remix) by Chase Buch, was bought by Germany’s Phillip Lüpke—a display of Apple’s dominance in the worldwide music download market: The iTunes music store is available in 119 countries, while rival companies Google, Microsoft, and Amazon make tunes available in a fraction of those markets. Lüpke will receive a €10,000/$13,525 iTunes gift card being the 25 billionth download prize winner, the gift card is enough to keep the German in music downloads for a very long time.

This iTunes news follows an announcement made earlier this month that Apple’s APP Store has had over 40 billion APP downloads since its founding in 2008.

The iTunes Store originally opened in April 2003, meaning the company is on pace to sell more than 2.5 billion tracks per year during the service’s first year in existence. But that once-disruptive service increasingly faces challenges from streaming services like Spotify and Pandora, and a music industry still struggling to deal with the changes that Apple wrought may find itself in further turmoil as a result.

Some other interesting tidbits to put these numbers in context. Apple’s iTunes growth means, averaging the number of songs downloaded across the entire global population, equates to 3.57 songs per person, and 25 billion songs equates to a daily average of 7,002,585 songs/day over the 9 year, 9 month term of the iTunes Store’s existence.

Apple’s iTunes music store song purchases grew by 25% in 4 months, from today and the last reported figures, when Apple announced the 20 billionth press event in September, 2012. This equates to a 65% annual growth rate, which beats the three-year annual average of around 50% when measuring progress since 2010. These figures indicate the iTunes store is seeing an increase in the rate-of-growth, the definition of Accelerating Growth.

On Wednesday, today, the 6th of February, 2013, Apple was in the mood to celebrate.

Eddy Cue, Apple’s Senior Vice President, Internet Software and Services, said "the iTunes Music Store averages 15,000 downloaded tracks per minute. We are grateful to our users, "whose passion for music over the past 10 years has made iTunes the No. 1 music retailer in the world."

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