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Apple iPhone-4s for all Home Depot’s 10,000 Corporate Staff

February 10, 2013

Home Depot has decided to supply its corporate staff with 10,000 Apple iPhone 4s SmartPhones, ditching all its BlackBerry handhelds, its executives have used to date.

It’s a blow to BlackBerryโ€“to be sure, especially following last year’s decision by the security-conscious Immigration and Customs Enforcement agency to use the iPhone, over RIM. But it hardly spells the end for the company, which is just getting started pitching the BlackBerry Z10, a phone that is about as opposite of the iPhone than one can get and still be a smart device.

Members of the media wait for Research in Motion (RIM) CEO Thorsten Heins to officially unveil the BlackBerry 10 mobile platform as well as two new devices January 30, 2013 at the New York City Launch at Pier 36. Blckberry is hoping to make a comeback with the release of its lonng overdue BlackBerry 10, a new operating system that many analysts believe is RIM’s last chance to become relevant again. (Image credit: AFP/Getty Images via @daylife)

โ€‹Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank; The Home Depot began changing consumers’ perspectives about how they could care for and improve their homes. The Company created the "do-it-yourself" concept, spawning an entire industry that now spans the globe.

Today, The Home Depotยฎ is the world’s largest home improvement specialty retailer, with more than 2,200 retail stores in the United States (including Puerto Rico and the U.S. Virgin Islands), Canada, and Mexico. The Home Depot’s stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor’s 500 index.

At A Glance (As of Q3 2012)
๏‚ท Incorporation: June 29, 1978
๏‚ท First Store: June 22, 1979 in Atlanta, Ga.
๏‚ท Headquarters: Atlanta Store Support Center, 2455 Paces Ferry Road,
Atlanta, GA 30339
๏‚ท The Home Depot retail stores: 2,250, including 1,976 stores in the U.S.
and the territories of Puerto Rico, U.S Virgin Islands, Guam, 180 stores in
Canada, and 94 stores in Mexico
๏‚ท Associates: more than 300,000
๏‚ท Fortune 500 rank: No. 35 in the U.S. (As of May 2012)

World’s largest home improvement retailer, Financial Results (Q3 2012)
๏‚ท Revenues: $18.1 billion, up 4.6% from 3Q11
๏‚ท Diluted EPS: $0.74, +23.3% from 3Q11
๏‚ท Gross Margin: 34.6% of sales, an increase of 22 basis points from 3Q11
๏‚ท Operating Margin: 10.5%, an increase of 102 basis points from 3Q11
$947 million, compared to $934 million in 3Q11

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