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Tim Cook says The iPhone 5 Retina® Display is the BEST, as to OLED, its “awful.”

February 12, 2013

The iPhone 5 and its a Retina® Display.

Apparently Tim Cook, Apple’s CEO, is not hiding out in his Cupertino facility. He is stepping out, making comments, creating headlines, answering media matters, before such topics get out of control… The theory being, if you hear something or read something from 3, 4, 5, 6, 7, 8 sources, the "storyline starts to take on the resemblance of facts" even if, those reporting these stories, are talking to themselves…

Apple CEO, Tim Cook, apparently is definitely not a fan of OLED displays. Cook, spoke at an investor conference at 10:15am today, hosted by Goldman Sachs in San Francisco: Tim Cook called the color saturation of OLED (organic light-emitting diode) displays are "awful."

"If you ever buy anything online and really want to know what the color is, as many people do, you should really think twice before you depend on the color from an OLED display," Cook said.

Cook called Apple’s Retina Display a superior experience, noting that it is twice as bright. That’s a shot at mobile devices that use OLED displays, including Samsung Electronics’ successful flagship Galaxy S3 smartphone.

Cook brought up the brightness and experience of the display when addressing a question about whether Apple would create an iPhone with a larger display. He wouldn’t comment on the company’s future plans, but criticized the media’s focus on display size and rote-specifications, as something companies assess, when they have not "create an amazing experience."

Conversely, In the PC industry, for example, companies tend to compete largely on specifications and price, he said, suggesting that Apple doesn’t want to get into that kind of fight. He noted that most consumers don’t know, or don’t care, how fast the processor is on their mobile device or PC, and said it doesn’t matter as long as the experience is great. "What Apple does is sweat every little detail," he said. "We want the best display, and I think we got it."

Retina Display is a brand name created by Apple for high resolution liquid-crystal displays, which Apple claims to have a high enough pixel density that the human eye is unable to distinguish individual pixels, a/k/a/, pixelation at a typical viewing distance. The term is used for several Apple products, including the iPhone, iPod Touch, iPad, and MacBook Pro.

As typical viewing distance are different, depending on each device’s usage, the pixels per inch density that Apple claims to warrant the retina-quality symbol, Retina®, require different values for different devices, that are viewed with unique viewing distances. An iPhone for example is typically viewed from a distance of about 12" from one’s eye.

  • Smaller devices, 326ppi for the iPhone and iPod Touch, An iPhone, for example is typically viewed from a distance of about 10"-12" from one’s eye.

  • Mid-sized devices, 264ppi, for iPads, An iPad, for example is typically viewed from a distance of about 16" to 18" from one’s eye.

  • Larger devices (220ppi, MacBook Pro, An MAC for example may be typically viewed from a distance of about 20" to 28" from one’s eye.

  • PPI is an abbreviation for pixels-per-inch, similar to DPI an abbreviation for dots-per-inch.

When an Apple product has retina display, each user interface widget is doubled in width and height to compensate for the smaller pixels. This mode is referred to as HiDPI mode by Apple. Apple has applied to register the term "Retina" as a trademark and received approval on November 27, 2012 the date the US Patent and Trademark office approved Apple’s application. Retina® is now an Apple registered trademark.

According to Apple:

  • Retina Display, More display means more to see. Anyone can make a larger smartphone display. But if you go large for large’s sake, you end up with a phone that feels oversize, awkward, and hard to use. iPhone 5 features a 4-inch display designed the right way: it’s bigger, but it’s the same width as iPhone 4S. So everything you’ve always done with one hand — typing on the keyboard, for instance — you can still do with one hand. On a larger canvas that lets you see more of every web page. More of your inbox. More events on your calendar. Even more apps on your Home screen.

  • Retina Display, It’s more vibrant, too. This isn’t just a larger display. It’s a larger Retina display. At 326 pixels per inch, it has a pixel density so high your eye can’t distinguish individual pixels. And as stunning as the Retina display is on the iPhone 4S, this one gives you 18 percent more pixels for an impressive 1136-by-640 resolution. Colors get a boost, too, with color saturation that’s 44 percent greater than before. So with iPhone 5, the games you play, the words you read, the images you see, and the apps you love look and feel incredibly vivid and lifelike. For big-time entertainment, iPhone 5 lets you watch widescreen HD video in all its glory — without letterboxing.

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