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Apple iPhones & iPads Remain The Most Desired Gadgets Among a Very Important User Segment in the USA by Huge Margins ⭐⭐⭐⭐⭐📍

April 12, 2013

Introduction and Perspective: These articles are created to inform a wide and diverse audience, whether it be Photography, Digital Cameras, Lenses, Photo Editing Software, Smart Phones, Laptops, iPads, iPhones, and a variety of related products that may attach to these devices. The purpose is to inform those interested in what is currently available, or coming soon, based on what is believed to be reliable sources. This is not a rumors page. However, occasionally we publish interesting tid-bits from time to time.


Apple’s iPhone and iPad Remain The Most Desired Gadgets Among a Very Important User Segment in the USA by Huge Margins

Piper Jaffray has published a “Taking Stock with Teens” report, this is the Link for the 58 page report (link ♦ below) that examines US teenagers’ buying habits.

⚫ The study looked at two groups of teenagers around 16 years of age: 1,600 from upper-income families and 3,600 from average-income families.

⚫ The study found that nearly half (48%) of American teenagers own an iPhone – an 8% rise since the previous survey.

⚫ Further the study found, 62% of teens plan on making the iPhone their next smartphone purchase.

⚫ According to the latest market research from analysis firm Piper Jaffray, Apple’s popularity is continuing to increase significantly among teenagers – a key segment of the mobile market. The figures reflect the results of a survey of over 5,000 teens from various income levels, and reveal that 48% of U.S. teenagers already own an iPhone. Further, 62% of respondents said they planned to buy an iPhone as their next smart phone.

⚫ The survey also revealed that 51% of teens currently own a tablet, with the iPad accounting for 62% of those. Teens who said they were planning to purchase an iPad also dominantly favored the iPad, with 68% reporting that they plan to purchase an iPad or iPad mini over an Android tablet.

⚫ The statistics do not appear favorable for Android – while 59% of teenagers are planning to buy an iOS device (either a smartphone or a tablet), only 21% said they were likely to purchase an Android based device.

⚫ The smartphone (only) statistics are slightly better for Android; However, the Android percentage is still only 23%, compared to 62% for the iPhone.

⚫ Teenagers represent an extremely important segment of the consumer electronics market, after all this age group represent the next generation of consumers. If any game-changing shifts in product-power, are likely to occur in the mobile sector, it will be directly due to this market segment’s influence.

✔ 91% of teens say they plan to buy a smartphone for their next high-tech device, up from 86% last spring and 90% last fall

✔ 59% of teens say they are likely to buy an iOS device (unchanged from fall) and 21% are likely to buy an Android device (was 20%)

✔ Among high-income families, the iOS preference rises to 70%

✔ 48% of teens already own an iPhone, compared with 40% last fall

✔ 62% of teens plan on making an iPhone their next mobile device (flat vs. fall 2012)

✔ 23% expect to buy an Android phone, up from 22% last fall

✔ 51% already own a tablet, up from 44% last fall

✔ Among teens who own tablets, 68% own iPads, down from 72%

✔ 17% of teens plan on buying a tablet in the next 6 months (vs. 20% Fall 2012)

✔ 68% plan to buy an iPad (54% full size/14% Mini)

Piper Jaffray Report “Taking Stock with Teens.” This is the ♦ Link for their 58 page report that examines US teenagers’ buying habits:

http://www.piperjaffray.com/private/pdf/Taking_Stock_Teach-in_Spring_2013_MV_2.pdf


Product Name: Apple’s iPhone and iPad Remain The Most Desired Gadgets Among U.S. Teens by Huge Margins.

Rating: ⭐⭐⭐⭐⭐📍 Star Rating by Jimmy (This = 1/2 Star 📍)



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