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Apple CEO Tim Cook’s KeyNote Interview at D11 Conference, with Walt Mossberg and Kara Swisher at 9pm on May 28, 2013 ⭐⭐⭐⭐ 🍎🍎

May 30, 2013

Walt Mossberg and Kara Swisher interview Apple CEO Tim Cook at D11 at 9pm on May 28, 2013. Wondering what Apple’s CEO Tim Cook was going to say during Tuesday-night’s conversation with Walt Mossberg and Kara Swisher at the D11 conference in Rancho Palos Verdes, California?

Cook, as you’d expect from past interviews, said that Apple finds TV to be “of great interest” and reminded us that the company has sold a boatload of Apple TV boxes, 13 million to date, half in the last year, but hasn’t done everything it might conceivably do in the category. He didn’t make fun of Google Glass, in fact, he said it might be a worthwhile option for specialized markets, but said that he didn’t think it had mainstream appeal, and spoke at length about the difficulty of convincing people who don’t need glasses to wear them.

Walt Mossberg and Kara Swisher interview Apple CEO Tim Cook was sprikled with Walt’s and Kara’s attempts to get a Scoop or Two about any new Apple Products or the Timing thereof. Tim Cook was clear, Crystal, that he was not going to ruin any “Apple Surprises” it had in store. Cook even made comparison to the anticipation of Christmas Morning, and the Excitment of opening the Gifts.

My thoughts on the Interview. Tim Cook is a consumate and cognitive professional, with a full understanding of the Path and Direction at Apple. If you desire to know Tim Cook, this video clip shows Mr. Cook’s polite patient demeanor, while enduring a barrage of statements and questioning. Below is a Link (look for the 3 Apples 🍎🍎🍎) to D11’s site to watch the Video, its well worth your time, and BTW, about 5000 folks paid $5000 each to attend. That’s a $25,000,000 received by the D11 Conference from all the attendees to hear Tim Cook’s KeyNote Interview, and for this and other Conference activities.

Excitment of Product and Services Announcements. Two Points: 1⃣ Apple, has made in clear, Crystal, that it will not pre-Announce (intentionally or be seduced into “speaking off the record”) any Hardware Products, Software products, or Services, or the planning, abondoning, or progress thereof, before Apple’s intended Announcement Date; 2⃣ Media, print and elelctronic, need to Stop applying pressure, and respectfully understand that Apple, its CEO, its Employees, and Suppliers will not release Company Secrets or Products, pursuant to the U.S. Uniform Trade Secrets Act.

Tim Cook said Wearable Computing in general could be a Big Deal and that wrist-worn devices like his Nike+ FuelBand show promise, but then again, young people use their phones as watches, so it might be tough to convince them to strap anything to their wrists.

Cook discussed his testimony concerning Apple’s taxes before a Senate subcommittee last week. Cook said it was a good opportunity to tell Apple’s story. He was mildly prickly when answering a question by The Verge’s Nilay Patel about patent suits, saying that other companies’ suits against Apple were shown to be without merit but that Apple’s own legal salvos against Samsung were prompted by that company copying Apple’s creations.

The 81 minute D11 KeyNote 9pm session wasn’t entirely Apple news-free. Cook said that former EPA administrator Lisa Jackson had recently joined Apple to head up Apple’s environmental affairs (Lisa Jackson served as the Administrator of the Environmental Protection Agency (EPA) from 2009 to 2013).

Tim Cook noted that the company is spending more of its approximately $140 Billion of Retained Earnings on acquisitions than ever: Last year, 2012, Apple purchased 6 companies, that were synergistic with Apple; Apple has purchased 9 companies in the last 6 months, since last October, about One Company every 6 weeks.

Cook also mntioned that there may be even more Acquisition activity Next Year. Apple only announces its Company purchases when it must do so to fulfill Apple’s (SEC) disclosure requirement. While Cook’s wasn’t specific, his response to Mossberg’s question about third-party keyboards, that Apple will open-up its iOS more to third-party modification, as long as this does not degrade the User experience. This renders hope that the iPhone and iPad iOS may become meaningfully more customizable over time.

If you are concerned about Apple’s recent stock price and volitility, or chomping-at-the-bit for an Apple High Definition iTV or iWatch, or adamant that Apple needs to release a Larger-Display iPhone, Cook’s comments offered little to pacify these concens. That almost seemed to be his overarching, unspoken message: even during a period when Apple skepticism, negativity and general second-guessing are running higher than they have in recent years, Apple is not going to pre-announcing products or pay much attention to the Media’s opinions about what it should or should not do.

That inevitably led to Cook mostly covering well-trodden ground rather than saying anything provocative and unexpected. Odds are that we’ll learn a lot about the company’s plans for its iOS and OS X software platforms at WWDC, but that any truly game-changing hardware announcements won’t happen until the fall.

Tim Cook will presumably be onstage for these events. Instead of reiterating that the company has amazing stuff in the pipeline, as he did at D, he’ll show what it’s been working on. But it’s what the new products say about where Apple is going that will matter most.

If you desire to know Tim Cook, this video clip shows Mr. Cook’s polite patient demeanor, while enduring a barrage of statements and questioning. This is the Link (look for the 3 Apples) to D11’s site to watch the Video, its well worth your time

Apple did not invent the Tablet. Remember these Devices from the 1990’s

Apple did not invent the Smart Phone either, they simply made Both So Good.

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