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iPad Fuels Apple’s Growth ⭐⭐⭐⭐⭐🍎🍎

June 3, 2013

Apple’s CEO, Tim Cook, is betting that the iPad, which was introduced three years ago, will fuel Apple’s growth engine. In last week’s earnings call, Tim Cook described the iPad as the "mother of all opportunities" in reference to taking advantage of the shrinking PC market.

  • Cook said, "On iPad in particular, we have the mother of all opportunities here, because the Windows market is much, much larger than the Mac market is." "…And I think it is clear that it’s already cannibalizing some,

  • Cook said, "I think there’s a tremendous amount of more opportunity there and as you know I’ve said for two or three years now that I believe the tablet market will be larger than the PC market at some point, and I still believe that.

  • Cook said, You can see by the growth in tablets and the pressure on PCs that those lines are beginning to converge." Cook noted that last quarter Apple fell short on fulfilling demand for the iPad Mini, but he expects to fix that problem this quarter.


Apple sold 22.86 million iPads last quarter, up from 15.4 million in the same quarter of 2011. The company did not break out the number of iPad Minis sold, but it’s clear that the smaller iPad is helping to drag Apple’s overall iPad margins downward; however, with huge sales, and increased profits in terms of Dollars. Apple’s competition would likely "wet their paints" with those numbers. Recall these same "analysis" (where some traders and investors are listening to them today) "predicted" that the iPad was just a large iPhone that no one would want…

Is the iPad-mini "cannibalizing" the standard version iPad ?
Who cares; Folks are buying MORE iPads (combined).
The market decides which size and specification package they desire. Apple should offer its customers choices.

Apple offers 3 screen sizes for its Laptops, these same "analysis" do not refer to these choices as a cannibalization internally. If Apple did NOT offer a smaller iPad, the mini, (since the competition already has, albeit unpopular), then Apple would have been cannibalizing itself; not a good idea.

The Market made the clear statement, that the iPad-mini is an Important market segment for iPads. Expectations are that Apple will refresh the iPad family this year, and may likely sell more than 100 million iPads for the 2013 calendar year; This may be driven in part by cannibalizing sales of their own Mac lines and of course the relatively large Windows PCs, made by hundreds of 3rd parties.

Since the iPad began shipping in April 2010, Apple has sold more than 121 million units.

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