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Apple News. Senior VP Bob Mansfield Working on Special Projects (Smart Money says iWatch) ๐ŸŽ๐ŸŽ๐ŸŽ๐ŸŽ ๐Ÿ˜Ž๐Ÿ˜Ž๐Ÿ˜Ž๐Ÿ˜Ž

July 29, 2013

Apple News. Senior VP Bob Mansfield Working on Special Projects, Reporting Directly to CEO Cook.

๐ŸŽ July 29, 2013. (Update) Bob Mansfield, Appleโ€™s longtime senior vice president of technologies, is no longer reporting through the companyโ€™s executive Chain of Command. Mansfield is instead working on โ€œspecial projectsโ€ (outside of command structure) reporting directly to CEO Tim Cook. This is likely a smart move giving Mansfield the freedom (from dealing with the team) needed when creating unique technologies. Mansfield had previously early-retired from his post as an Apple senior executive because of a riff with Scott Forstall; However, Mansfield came back to Apple at Tim Cook’s invitation, soon after iOS boss Scott Forstall was terminated by CEO Tim Cook.

๐ŸŽ Apple dedicates Sr.VP Mansfield to “Special Projects.” Any guess on what the special project[s] is [are]. How about iWatch wearable high technology… Apparently Apple is very serious about its entry into its revolutionary entry into Wearable High Technologies with connectivity to its entire line of iPhones. Recall from day-one, Mansfield was leading the technology team that developed the iPad.

๐ŸŽ Apple has not announced any plans to replace Mansfield as senior vice president of technology, however, I’ll bet Hardware Engineering VP Dan Riccio will assume Mansfield’s roll.

๐ŸŽ July 28, 2013. This could mean nothing, but it could mean everything. As of July 27th, Bob Mansfield was The Senior Vice President at Apple, Inc., one of the world’s most iconic technology firms. As of Today, his leadership bio is nowhere to be found on Apple’s official web presence, Apple Executive Profiles page.

๐ŸŽ You may recall, Mansfield has had an interesting couple of years at Apple. In June of 2012, he abruptly announced that he was retiring. A couple of weeks later, he publicly addressed mounting criticism regarding Apple’s computers and their relationship with EPEAT. A number of weeks later, Mansfield actually got a promotion, with his responsibilities growing once again during the executive shakeup of October 2012.

๐ŸŽ It’s unclear if someone accidentally deleted the profile, or is updating the profile, of one of Apple’s most important figureheads, or if Mr. Mansfield truly has stepped aside, but we will find out.

๐ŸŽ Senior Apple vice president Bob Mansfield has silently disappeared from the companyโ€™s website, leading many to wonder about the future of one of the companyโ€™s most visible executives. The news was first reported by MacRumors, which noted that Mansfieldโ€™s entry was gone both from Appleโ€™s PR site, his name also disappearing from the organizational chart. According to early reports, Mansfield is no longer on the companyโ€™s executive team, but will remain at Apple to work on special projects, reporting directly to CEO Tim Cook.

๐ŸŽ After briefly retiring a year ago, he returned two months later, eventually heading a new division within the company focused on semiconductor and wireless hardware. As for which projects Mansfield might be tackling in his more hands-on role at the company, the New York Times recently reported that he is "engrossed" with wearable technologies like the Nike FuelBand and Jawbone Up in the context of Apple’s long-rumored smart watch plans.

๐ŸŽ In the event is representative of Mansfield’s exit from the company, would be an important enough change in Apple Management, to trigger a "public disclosure" which would likely be forthcoming Monday July, 29, 2013 as there are over 900 million shares of Apple out there, not to mention SEC regulations.


๐ŸŽ June 28, 2012. Mansfield is credited with leading the Mac engineering team since 2005 and took on a more visible role as an exec during the reshuffling in 2008. He’s also mentioned as leading iPhone and iPod engineering since 2010 (when he took over the role from Mark Papermaster in a move curiously timed around those antenna troubles) and the iPad since it began.

๐ŸŽ Mansfield has been with Apple since 1999 when it acquired his previous employer, Raycer Graphics, and most recently popped up on our radar earlier this year while integrating another acquisition, flash memory maker Anobit. If you’d like to get familiar with his replacement, Dan Riccio is currently vice president of iPad hardware engineering. Check the press release after the break for a few more details on both individuals, there’s no word on Mansfield’s post-retirement plans.

๐ŸŽ August 27, 2012. It’s a day of upheaval in the boardroom at Apple โ€“ in the good sense. Remember how Hardware Engineering Senior VP Bob Mansfield said he would retire in June? He’s had a change of heart and will keep working on future products. Meanwhile, two of the vice presidents who’ve been mainstays of Apple’s recent plans, Mac Software Engineering VP Craig Federighi and Hardware Engineering VP Dan Riccio, have been promoted to Senior VP.

๐ŸŽ All three will report directly to CEO Tim Cook, and both Federighi as well as Riccio will get their first turns at Apple’s executive management team. While the shift isn’t going to signal a dramatic change in strategy, it’s notable that Riccio’s role is expanding: he’s moving from his earlier iPad focus to overseeing all the hardware Apple makes. We can only guess at what the ultimate goals might be for the new assignments, although we can imagine Apple jumping through hoops to keep a hardware executive as skilled as Mansfield on its side.

๐ŸŽ October 29, 2012. Huge news out of Apple today, as its senior vice president of iOS software, Scott Forstall, will leave the company next year after putting in some 15 years. Furthermore, John Browett โ€“ head of Apple retail โ€“ is also on his way out. The memo was delivered late today, on a day that is littered with other news that the company may hope will bury the bulk of it โ€“ and, on a day where trading on the New York Stock Exchange is halted due to Hurricane Sandy.

๐ŸŽ It’s practically a given that Forstall is taking the brunt of the impact from its decision to forge ahead with an obviously subpar Maps application, all while trumpeting it as one of the pillars of iOS 6 during his keynote speech at WWDC 2012. The introduction of Siri as a beta product is also on Forstall, and we all know what happens to executives who flub something related to iPhone….

๐ŸŽ As the shakeup unfolds, Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi will add more responsibilities to their roles. In other words, Tim Cook isn’t about to usher in new help who may thwart the company’s efforts to continue at its breakneck pace.

๐ŸŽ Curiously, Mansfield will be heaping more on his own plate just months after he had originally planned to retire. As for Ive? He’ll be responsible for providing "leadership and direction for Human Interface (HI) across the company in addition to his role as the leader of Industrial Design."

๐ŸŽ Eddy Cue will be gifted burdened with Siri and Maps, while also keeping an eye on the iTunes Store, the App Store, the iBookstore and iCloud. Needless to say, he probably won’t be seeing too many walls outside of Cupertino for the foreseeable future.

๐ŸŽ Federighi is being tasked to lead both iOS and OS X, while Mansfield chairs a new Technologies group that bundles Apple’s wireless teams across the company. (Of note, Dan Riccio โ€“ who was scheduled to take over for Mansfield prior to his retirement retraction โ€“ isn’t among those who are gaining duties.)

๐ŸŽ Sources for the 2012 Press Releases:

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