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More iPhones are Sold at AT&T and Verizon retail Stores than Android Phones ๐ŸŽ๐ŸŽ๐ŸŽ๐ŸŽ ๐ŸŒ โ˜Žโ˜Žโ˜Žโ˜Ž

August 8, 2013

โ˜Ž Apple in June Surpasses Android in Adoption Rate, for the First Time. RESTON, VA, August 7, 2013 โ€“ comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending June 2013.

โ˜Ž Apple ranked as the top smartphone manufacturer with 40.0% OEM market share, using comScore’s Survey Data. Looking at Carrier actual Activations for the US market, Apple ranks at 42.5% market share. Notice that the extrapolated data by comScore’s surveys understated Apple’s market share significantly by 2.5%.

โ˜Ž The Big news for Apple, is Android’s Installed Base is showing a defined TOP that occurred in December, 2012, where during the subsequent 6 months, Android’s installed user base is continuing to drop. Looking at these statistics in January and February, it was not clear that a Top occurred; However, with Three More months of data, Looking at 6 months of data, it is apparent that Android user Base is shrinking and apparently migrating towards Apple’s iPhone. Other statistics indicate that 26% of Android users are defecting to the iPhone, and conversely, iPhone has a 95% Loyalty rate.

โ˜Ž Looking AT&T and Verizon actual Activations, More iPhones are Sold at AT&T and Verizon retail Stores than Android Phones. Quarter over Quarter, the change towards the iPhone is quite pronounced. These Activation statistics are the Real Test, as there is no extrapolation, simply hard facts.

โ˜Ž Non-Smart-Phone Users have dropped from about 200 million units to below 100 Million users in the three year period ending June, 2013.

โ˜Ž Extrapolated Data vs. Quarterly Carrier Activations. ComScore’s figures are based on sizable statistical surveys. The survey data is then extrapolated with a variety of mathematical algorithms and adjustments. Having graduated with a degree in Bio Chemistry, the Degree was supported by a bunch of Theoretical and Statistical Math. Years later, one thing I can remember, once several MBA Analysts, in their early 30’s get together, heaven only knows what the results will look like, once they are finished "extrapolating the soup."

โ˜Ž Conclusion. A word of advice, don’t become too agitated, one way or the other, with extrapolated data from surveys. The Analysis are capable of making the data look the way they want it to look, with certain limitations. Survey data is valuable, but the results should not be taken as a mathematical certainty, particularly with a single data-point. ComScore’s charts are meaningful in noticing "Trend-Lines" comparing many months or years of data, visually on graphs is best, paying attention to changes in direction.

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