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Why Apple Hasn’t Made a Big-Display Phone, even with Samsung Selling Tens of Millions ๐ŸŽ๐ŸŽ๐ŸŽ๐ŸŽ๐ŸŽ๐ŸŽ๐Ÿ˜†๐Ÿ˜†๐Ÿ˜†

August 22, 2013

๐ŸŽ News reports are out recently that say Apple is testing several larger Display sizes (4.7″ and 5.7″) for upcoming iPhone products. The BIG question: Why Apple Hasn’t Made a Big-Screen Phone, even with Samsung Selling Tens of Millions.

๐ŸŽ Reports have it, that about 50% of Android buyers are buying 5″ or larger Display smart phones. This makes for an exciting opportunity for Apple, as even with iPhone’s 4″ display over 20% of Android users are defecting to the iPhone. If Apple released a 5″ or larger iPhone the Android defection rate would increase. Defectors from Android say they switched to iPhone primarily because:
1โƒฃ the iPhone is Easier to Use,
2โƒฃ the iPhone is Much Higher Quality Device,
3โƒฃ the iPhone Apps are Better Quality, and the Apps Work Consistently
4โƒฃ the Android Fragmentation issue prevents App Developers to “Write Android”

๐ŸŽ Apple is notorious for saying "We won’t make a Smaller iPad" and then releasing the iPad mini a few years later. Therefore take Cook’s statements with a grain of salt. The iPhone, iPad, video iPod, and the iPad Mini are just a few examples of products Apple said it wasn’t interested in making. Apple tests stuff all the time, so don’t take the report to mean that a big-screen iPhone launch is imminent.

๐ŸŽ But the question still remains: Why has Apple "dug its heels in the ground" when it comes to making phones with larger displays, especially when rivals like Samsung are selling tens of millions of them? Apple knows that Samsung is selling Bigger SmartPhones for years.

๐ŸŽ Here are the Official Four "Reasons" from Apple CEO Tim Cook, repeated at the D11 Conference when Walter Mossberg of the Wall Street Journal, and the D11 Guest Questioners were rehashing this topic many times from every possible direction:

1โƒฃ The iPhone is designed for one-handed use. The iPhone 5 has a 4.0" display, which is still small enough for most people to use in one hand. IMHO, the iPhone must be "small enough for one hand use" excuse is really absurd; There are Billions of folks with Bigger Hands and Billion with Small Hands, Left Handers, Right Handers, and everything in between. And besides, what gave Apple the idea that ‘One Size must Fit All" or that "Every Function of the iPhone" must be rendered with one hand.

๐Ÿ”  Remember, a similar cry from Apple, that the original iPad had to be exactly 9.7" because of all their testing, analysis, focus groups, and the finger-geography relationship requirements, where bigger or smaller iPads, just will just not work properly. Totally BS, particularly in light of the fact the the iPad mini is presently out-selling or equal-selling to the iPad. And, I will bet 15ยข that in a year or two, Apple will deliver a masterful iPad Pro that will have a 12.9" Retina Display, giving the post-PC era folks an iPad that has a similar Display as the LapTop they’re replacing, as they do not want to replace it with another Windows desktop or portable.

2โƒฃ Making a larger iPhone would reduce image quality on the Display. Come on Tim, do you think we are all idiots. Apple has delivered hundreds of millions of 3.5" Displays, 4.0" Displays, 7.9" Displays and 9.7" Displays in varying resolution. If Apple can deliver a 4.0" Retina Display, it can sure deliver a 5.0" Retina Display keeping the Aspect-Ratio the same so that the App developers don’t have to re-write all their Apps.

3โƒฃ Cook has said making a bigger iPhone screen would mean tradeoffs in color and resolution. However, Apple made over a 100 million 9.7-inch "Retina" iPad with an amazing screen, with no trade-offs in color nor resolution, so this argument equally absurd.

4โƒฃ Cook says, adding a larger iPhone would be tough on App developers. If Apple makes a bigger iPhone with a Larger Display, developers will have to change their Apps to fit the new screen. In the meantime, Apps would have to run with a black border around them. That’d be a pain for developers and a less-than-ideal experience for users. Well this may have been true when the iPhone 4 with its 3.5′ display became the iPhone 5 by adding 113 pixels to the long dimension, which changed the iPhone’s Aspect-Ratio. Since this event, it seems that Apple mentioned to their developers, to think about scaling, vector-scaling its application-displays to prevent black-boarders, particularly if the Aspect Ratio remains constant, even when pixel counts change.

Bottom Line, even with all this Display Size debate, Apple retains 95% of its Customers, and Android is loosing 22% of its Customers to Apple, when the Android 2-year service contracts expire. IMHO, if and when Apple delivers a Larger Display iPhone, the Android Defection to Apple will increase.


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