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BULLETIN: iPad WINs the Black Friday Competition, selling an increase of 51% ~ Localytics Sampled 50 Billion data points monthly for this Analytics ๐ŸŽ๐ŸŽ๐ŸŽ๐ŸŽโญ๏ธ๐ŸŽโญ๏ธ๐ŸŽ

December 6, 2013

๐ŸŽ Localytics examined the weekly growth during the Black Friday weekend, as compared to the previous weekend. According to Localyticsโ€™ data, a whopping 51% more new iPad Air devices were SOLD than the previous week. iPad WINs the Black Friday Competition, selling an increase of 51% ~ Localytics Sampled 50 Billion data points monthly for these Analytics.

๐ŸŽ This huge Increase in iPad Air sales is primarily due to a combination of factors, including Appleโ€™s promotion of the iPad Air and iPad Mini (excluding the iPad Mini v2 retina display) devices. This, combined with the novelty of the iPad Air (released on November 1st) resulted in the iPad Air dominating on Black Friday weekend. Appleโ€™s iPad Mini v1 model finished second, and the iPhone 5c took third place. As previously reported by Localytics, the iPhone 5c is gaining on its more sophisticated cousin, the 5s, during the past couple months.

๐ŸŽ According to a recent VentureBeat article, 54% of all Parents are going to buy High Technology gifts this year, 2013. With Black Friday and Cyber Monday are now behind us; many of the temporary deals that make these two holidays so popular, are also expiring. Retailers were very successful at selling their mobile devices to the masses; although many mobile devices were discounted this past weekend, (however, no iPad discounting) in spite of all the competitive discounting, it is Very Obvious, there is…

๐ŸŽ The Clear Winner: Apple’s iPad Air captured a 51% Sales Increase from the Previous Week. Tim Cook’s prediction that this Christmas Holiday Season will be the Year of the iPad.

๐ŸŽ Methodology: Localytics is a leading analytics and marketing platform for Mobile devices and web Apps across more than 1 Billion devices and 20,000 Apps Plus 5,000 customers.

๐ŸŽ Localytics processes 50 Billion data points monthly for their Analytics. For this particular report, Localytics compared all the New Mobile Devices seen on Black Friday weekend (Nov 29 โ€“ Dec 2) against all the new devices seen available on the previous weekend (Nov 22 โ€“ Nov 25), a sampling of over 1 million New Devices.


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As many of my friends, family and students know, I am an avid iPad adopter since its release mid-year 2010. With Apple’s release of the Retina-Display iPad Mini, I will be changing to it soon with 128GB of Storage and Logitech’s UltraThin Keyboard Cover; however, the WiFi only model. My thought is there are so many WiFi zones available these days, investing in the $130 LTE Cellular chipset upgrade is mitigated by my iPhone 5S with its "HOT SPOT" capability. Therefore, if I have migrated into non-WiFi area, or I desire a more Secure Internet Connection, its very easy to Activate my iPhone’s Hot Spot, which serves as a mini-router, accepting up to 5 WiFi enabled devices, for internet connectivity.

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